Cash refund offer; 6. Reputation – A brand is not the only one who can communicate a consumer promotion… A highly fragile, perishable or bulky product. Demonstrations are provided free of cost. Start studying CHAPTER 15 Sales & Consumer Promotion. Relatively free trial of a product is very effective for a company because it, introduces the product in the market and be able to get a direct response from the consumers. Communication is a skill that creates formidable relationships with consumers that make your brand unique. Social factors: family, friends, education level, social media, income, they all influence consumers’ behavior. Contests are the promotion events that give consumers the chance to win something such as cash, trips or goods. Demonstration; 4. So read on if you're ready to learn how to attract and retain more customers to your small business through creative and attractive promotions. … A coupon is a certificate that fetches buyers a saving when they purchase a specified product. Premiums can be included in the outer part of the packaging or can take the form of a prize inside of the product packaging. Discounted products. The reusable package itself serves as a premium. Among the four types of consumer products, the convenience product is bought most frequently. Sales promotion aimed at consumers is called ‘consumer sales promotion‘. Manufacture originated sales promotion belongs to … Consequently, a marketer’s promotional toolbox contains a large variety of consumer promotions. Tastings are consumer promotion tools used mainly in the food industry. The activities of sales force must be induced. Samples are defined as offers to consumers of a small amount of a product for trial. 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Promotions are used to gain potential customers or keep current customers satisfied. Reduction in prices stimulates sale of goods. It aims at stimulating consumers. Samples are one of the most important tools of sales promotion. Samples are defined as offers to consumers of a small amount of a product for trial. Next we discuss the following 14 types of consumer sales promotions: Coupons. Determine which strategy is the most effective … Consider these variables when identifying consumer types. Business to business (B2B) remains very different from business to consumer (B2C) marketing. Customer sales promotion is a “pull strategy” and encourages the customers to make a purchase. In a two- to four-page paper (excluding the title and reference pages), describe seven different types of consumer promotions from the twelve shown in Table 6.2 of the text and assess how each of the seven types would be applied to your product. This type of sales promotion is targeted at the end consumers. Consumer promotions are marketing activities targeted at the consumer to encourage them to buy the product. The major benefit of a coupon is that only the holder can get a discounted price. Let us try to understand the different needs of a customer. These promotions are based on ‘pull strategy’. ‘Price off’ offer; 8. 9 Types of Consumer Sales Promotion Tools. Consumer promotions are geared toward customer needs and wants. Push, Pull or a combination of the two. Samples help consumers verify the quality of the product. Customers love to grab a bargain, so it makes sense to offer discounts every now and then. Types of Sales Promotion Tools. Sometimes, samples are attached to another product. To promote the sale of an established product, To stimulate customers to switch brands; and, A product that is not superior in some way to competing products, A product with a narrow margin of profit, or. The lots are drawn and the winners get prizes. Though sampling is effective, producing numerous samples of a product is quite expensive. 2. Coupons are among the most common types of consumer sales promotions. Consumer Promotions Select one product. The main consumer promotion tools include samples, coupons, demonstration, contests, cash refund offer, premium, etc. 9 Types of Consumer Sales Promotion Tools. It is an offer to refund part of the purchase price of a product to consumers who send a proof of purchase to the manufacturer. It aims at stimulating consumers. Sorry, your blog cannot share posts by email. Inbound (pull) and outbound (push) marketing are distinctly different. They may be distributed door to door, by mail or they may be inserted in packages. A successful, consumer promotion should be able to increase product awareness, boost on pushing for more, demand for the product or service and finally help to generate more sales for the, company[Pau00]. 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