“What could that sender possibly be thinking?” And this is where your content should come about and make you look not just like another expert, but like the expert. 13. And it’s not just for the sake of being funny. Written by Meg Prater Once you've made sure they're in line with your company values and branding, you can really let your creativity loose. Struggling to come up with catchy email subject lines that can stand out in a crowded inbox? If you're following up with a CEO after a conference, you probably don't want to lead with a humorous subject line. Speaking of meetings, I'd love to get that demo we've been talking about scheduled. Ready to make it a reality? @Meg_Prater. That’s why, in this post, you’ll see how top e-commerce companies incorporate humor into their email marketing at different levels. Quip, a dental care subscription company, has a great example of that. Would you mind taking a look at it and giving me your notes?". Give the people what they want with, "Why do chicken coops only have two doors? 14. So, your task for this email is to rephrase that iconic line in the format of what you're asking your colleague for. And it’s one you can easily model regardless of your industry. Send them this email. Use this iconic "Glengarry Glen Ross" line in your subject and make the first sentence of your email read, "... and I'm thirsty." Not only because laughter is the best medicine, but also because people like funny brands. And, of course, if you’re interested in this deal, you can grab it anytime by clicking the CTA. Your opening line can be anywhere from 20 percent to 30 percent of the entire message. Capture targeted email addresses—without hurting the user experience. This might not be relevant to every industry, but if you're dealing with B2B prospects, this Warby Parker subject line is a home run. Required fields are marked *. Although there’s nothing inherently funny about this subject line, it makes you wonder what you’re saying goodbye to, and, immediately, prompts you to open the email: In it, the company uses a screenshot of a funny tweet related to the limited-edition product they’re promoting (i.e., “milsheake.”) But this is just the beginning, because a response doesn’t mean a … subject line, and open with, "I know you've had a lot on your plate recently. Bonus points for linking to this lifesaving product. Check out this email sent with the subject line “You Break It, We Fix It”: What begins as a story any 20-plus-year-old can easily relate to, turns out to be a promotion for a high-demanded product and its 10-year satisfaction guarantee. So if you need to cleverly ask a colleague for their opinion, shoot them an email with this subject line, followed up with, "Feedback is the breakfast of champions. 1 "I see you're from Tuscaloosa. Check out this example where Chubbies, first, promotes its stretch shorts by using humorous copy and accompanying photography : Next, they feature two hilarious product reviews: (Although I can’t confirm, these reviews can easily be genuine because Chubbies has a brand community that is just as funny.). So would you mind taking a look at this and giving me your thoughts?". These funny email subject lines can help. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. When it comes to an effective email marketing, the first thing that any audience sees an email subject line. Have you seen any good examples of humorous emails? Customize step three for any call to action that fits your email's goal. You see someone cute across the room that you'd like to talk to, maybe get to know a little bit better, but don't know what to say to them. Were we ever this young? It can be silly (and flattering) to pique their interest, and get them to complete the desired action. Imagine you can use puppies and cute dogs in your marketing… Well, they can (and they do.). 2. The “Pairs nicely with spreadsheets” subject line from Warby Parker is a … This subject line, originally from Brit + Co, taps into that habit. Thirty-five percent of email recipients report opening emails based on the subject line alone. Here at HubSpot, we believe that breakfast is the feedback of champions -- and it's also the most important meal of the day. Waiting on your prospect to make the final decision between you and your competitor? Save my name, email, and website in this browser for the next time I comment. Instead, they add a little fun to this page in their humorous tone. At the end of the day, your email subject lines should follow a simple and straightforward formula: Interest = Benefit + Curiosity . It’s not easy writing hilarious emails. Adding humor to your marketing gives your company personality and, thus, helps you stand out among the competition. Use this iconic "Glengarry Glen Ross" line in your subject and make the first sentence of your email read, "... and I'm thirsty." Any blog post about funny emails and brilliant copywriting would be incomplete without Chubbies. When you speak the language of your target audience, you can write emails that better appeal to them. Try leading with one of these phrases. When you look at it from that perspective, it’s easy to see that it can be just as important as your subject line! Instead, they state the facts as they are: Sometimes they make too many products and people don’t buy them. The newsletter itself consists of different sections, with each of them carrying hints of their subtle humor. Here’s another smart example of Poo~Pourri’s highly adaptive wordplay: Even when they promote hand sanitizers, Poo~Pourri can use its signature wordplay, whether it’s for when you need a buttload of hand sanitizer…. Chances are, your prospect hasn't. In another email, sent with the subject line “dry winter hair goodbye!” the company maintains the pop culture style: This time, the company visually recreates the social media feel by what looks like a funny meme shared on Instagram. It's quick, funny, and shows you don't take yourself too seriously. Need feedback on a slide deck or a blog post? Although it’s a reference to the 2004 hit by Kelis, it’s the kind of humor you see on Twitter today, and Function of Beauty funnily features that in a promotional email. Attract their interest with this click-worthy subject line and make your first sentence something like, "If we were your driver, you'd be a 5! For more information, check out our privacy policy. Want an attention-grabbing subject line? The #1 cold call opening line. This email subject line is not provocative, but rather funny and evokes curiosity. People often start emails with a nicety – a meaningless opening sentence that poses as an introduction: ‘Dear John, I hope this email finds you well.’ What a useless comment. BarkBox goes for the “aww” effect with its humor in both copy and email design. ", Have you checked yours lately? But sometimes you get an email that begs to be opened more than others. Timing is everything in humor, and your emails are no exception. And my mom will appreciate me paying her back with the commission I get from this deal.". 29 Funny Opening Lines That Actually Work. You’ve just seen 11 Tinder opening lines that actually work and learned how to write your own. These rates depend on various factors including the email subject line, relevancy for subscribers, personalization, content, etc.. Free and premium plans, Content management system software. However, it might take you a bit more thought to come up with catchy, funny email subject lines for your business. In it, the company is promoting shorts from its spring collection: Huckberry repeatedly touches on the working-from-home theme in their product descriptions as above (“as comfortable as lounge shorts around the house”) and below (“looks great on Zoom”). Remember to pick timely and relevant topics, and avoid sensitive areas that may offend some people. In the remainder of the email, Chubbies announces that one of their popular products is back in stock, yet, they do this in their authentic, funny tone, too: Thanks to the repeated use of first-person, you can tell that there’s a person behind these emails, and not just a company trying to be funny. "I came here to murder you!" They smartly work fun into their conversion elements and, that way, sell to you by putting a smile on your face. If you really want to go the extra mile. It's a good-natured way of reminding prospects you're interested in their business. But it’s even tougher to find the right inspiration, and that’s what I wanted to help you with today. Tel. As with all things in sales, use good judgement when sending these funny email subject lines. Put together a faux dating profile for your product/service listing all of its attributes for them one more time. opening lines of cover letters Opening lines of cover letters are usually not very specific, but they do not need to be. When using funny email subject lines, it's important to know your audience. Nudge visitors to better buying decisions with a personalized digital assistant. I wish I could send you somewhere with umbrella drinks and beach chairs, but all I can do is offer you this [product/service] …". Tips for writing amusing subject lines: 1. Well, yes! ", "C'mon, it's Friday and you're killing time anyway ...", "Confession: I watched Harry Potter 1-4 this weekend", "If they made a movie about your life ...". That being the case, it becomes hard to say no to your dog’s wishes. Next, the company adds a fun twist to the remainder of its email by using what looks like a customer testimonial: Now I don’t know if this is a joke or a real review that inspired the whole email, but it makes a nice addition. For example: "Step 1: Buy two venti double-shot espressos over ice, give one to a coworker, and watch the synergy unfold. But if you start your emails with opening lines like the ones above, most people will assume the worst -- not the best. So here are some funny opening lines to ambush your Bumble match with that will actually show whether or not you have anything to chat about. Opening Lines Are Just The Beginning. The preheader said, “It’s a pretty big one, to be honest”. Check out this subject line they recently used: Given the current Corona situation, Huckberry cleverly targets the new normal of our workdays: Zoom meetings. I would love to… According to Robert Cialdini’s “liking” principle, we say yes to requests made by people we know and like, more often than those we don’t. You know, the one without pants,” Huckberry makes you open its email without thinking. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'be67aa79-8dbe-4938-8256-fdf195247a9c', {}); If your prospect says they're going to be busy planning for this quarter's board meeting over the next few weeks, you want to give them space. With an easily relatable subject line that reads “Don’t be that guy on Zoom. The company rather states the facts you can relate to in a humorous tone. You can promise them they'll enjoy free same-day shipping on the contract if they're ready to sign. 7 Funny Email Examples That’ll Inspire Your Own. Every email they send feels honest and personally written, no matter how promotional they are. (Hint: if you need help keeping up with the current meme culture, follow this subreddit.). Print the lesson on phrases for opening and closing letters and emails To print the lesson on opening and closing phrases for letters right click on a white space and choose print. Eater Boston: “Where to Drink Beer Right Now” (Sent at 6:45am on a Wednesday.) Email subject line is the foremost thing that people notice. For some inspiration, take a peek below at some casual and cool opening lines that will lead to a good back and forth — and hopefully an even better first date! You don’t need to create new products or go as bold to mimic Shinesty’s humor. The type that make you […] Download our bonus swipe file of humorous email examples to inspire your next campaign. Function of Beauty’s Pop Culture References. Premium plans, Connect your favorite apps to HubSpot. Email open rate is the percentage of the total number of subscribers who have opened an email campaign.. According to Radicati, the average professional receives about 121 emails per day.. That’s a lot of noise to push through if you want to be heard. Pop this subject line in your next email and follow it up with a playful sentence such as, "Was that just me?" When it comes to humor, Shinesty, indeed, goes the extra mile. "Sorry," by Canadian crooner Justin Bieber, is a song about wanting to reach out to an ex, but worrying too much time has gone by to apologize for past mistakes. Everyone wants to make their mom happy. I’ve collected 19 inspiring event invitation email template examples to help you come up with your own event email template, content and design. And that’s why they’re running this sale. While the company sends out long-form, newsletter-type emails, each section feels personal and genuine. Your subscriber should be able to glance at the email subject and be able to discern what, if anything, they might get by opening it. Marketing automation software. 3: Ask me for a demo of [product/service] and save your company so much time they'll be begging to give you a promotion.". Include your call to action at the end, and promise not to tell any more jokes if they sign the contract by end of week. Since the nature of their niche (personal care) allows, Quip’s emails read like a friend that always makes you smile while giving good advice. No matter what the month’s theme is or which product they’re promoting, BarkBox makes sure to keep the same humorous tone in their email marketing. Once your prospect has eagerly opened this Blu Dot-inspired email, drop a line that says, "Before you start alphabetizing your box sets, set up a 10-minute call with me so I can tell you how organized our [product/service] can make you." According to the company’s co-founder, Rainer Castillo, the key is to treat your customers like your friends. You can click on the printer icon just below and to the right of the contact us menu button at the top of the page or copy and paste the part of the exercise you want onto a word document and then print onto some paper. Dec 19, 2017 - Want to surprise and delight your prospects? As you scroll down, you find out that it’s an email promoting the company’s face masks, but in their unique style: Instead of simply displaying the different mask designs, they turn it into a game, and, unsurprisingly, no matter which hilarious answer you choose, they take you to their product pages. This is what the email looks like: In it, Shinesty delivers on its word and explains why “pants are optional” by referring to the Corona situation. Now for the winner. Happy “Not Monday” Hello from the other side; Here’s the good news: Only [number] more days until Friday; Hope you’re surviving another workweek; I hope you’ve had your coffee already; It’s me again; I’ll keep this short; I’m sorry if this Message sabotaged “inbox zero” for you; Just what you want: another email! Hopefully, you haven't encountered similar blunders at work, but if you ever want to catch up with a colleague after a long period of time without connecting, use this subject line, and follow it up with something along the lines of "Sorry we haven't kept in touch!" While showcasing some of the products included in the sale, Chubbies honestly says “Nobody else will have these”: Chubbies’ authentic tone isn’t only reserved for sales emails. You can pair it with an opening question — if you like. A while ago, they sent an email with this subject line: Although there’s nothing inherently funny about this subject line, it makes you wonder what you’re saying goodbye to, and, immediately, prompts you to open the email: In it, the company uses a screenshot of a funny tweet related to the limited-edition product they’re promoting (i.e., “milsheake.”). : +45 71 99 77 07. Humor. 30 Email Opening Lines that Work Here are some funny email subject lines to make your subscribers laugh. What is Open Rate? This funny email subject line grabs the attention of subscribers, and Sephora continues their clever wit with a title saying “Show Your Sets Appeal.” Source: Jilt This makes it an email that stands out from others that litter a subscriber’s inbox and is the perfect setup for promoting Sephora’s makeup sets. What often sets authentically funny newsletters apart from automated emails is how timely the former are. With 306 billion emails sent and received every day, getting your emails noticed is becoming harder. If you’re unsure about the type of humor that best fits your brand, think about your buyer personas. Check out this example where the company simply took a screenshot of an actual tweet they had shared earlier: If you’re speaking to a younger audience, pop culture references are a great place to start. What’s more fascinating is how the company combines this wordplay with different types of emails, be it for the holidays or upcoming sales. Email subject line ideas that are funny, like the one in this example, also compel readers to open your emails. Rat Poison — Lines to Avoid. Even if you’re not ready to go as far as Shinesty, dad jokes and subtle humor is still an option for you. Seray is a content marketer at Sleeknote. Trust me, you're not the only person who waxes nostalgic for Blockbuster on Friday nights. Follow it with how your product/service will increase company efficiency, team morale, or revenue, making it a breeze to present spreadsheets full of positive numbers at their next big meeting. Poo~Pourri uses almost all the wordplay and associations you can think of around going to the bathroom in its email marketing. It’s worth giving a try next time you’re writing weekly newsletters. Their humor is bold and not suitable for every brand. Humor works like a charm in marketing. Swap out "Ask me for a demo" for "Ask me to send over the contract" or "Let's schedule that follow-up call." "If they made a movie about your life ... it would include you saving the world, and filling out this survey." Close by telling them how your company can free up the time they need to take a real vacation -- or at least an afternoon off. It's a good-natured way of reminding prospects you're interested in their business. "Hope you're doing well," "Just checking in," and "Wanted to follow up" fill their screens faster than Gary Vee drops the F-bomb. … or when they’re back by poopular demand. So how do you pique a prospect's interest? The one with the “indeed!” exclamation The decision to delete or open an email entirely depend on email subject line. Even if they see this subject line in their inbox on Monday morning, it will stick out and still bring a smile to their face. By John Brandon, Contributing editor, Inc.com @jmbrandonbb. Even if Chubbies’ humor is too goofy for you, you can still learn a lot from their highly personal product marketing. An Australian tech and business journalist echoed this: “Great the new unsolicited email intro seems to be, ‘I hope this email finds you well and safe from Covid-19.’ Browse all our product features. Best Holiday Email Subject Lines for Black Friday 2020. Make sure to elicit a laugh by including, "Just kidding, I use my college roommate's distant acquaintance's second nephew twice removed's HBO GO account. What’s more, we like people who are similar to us. Check this spring subject line they recently used: While Quip’s pun makes you giggle (and likely open the email,) it’s also highly relevant for its niche. I bet they'll still open this email. You got the email open benchmark, and the above email subject line formulas and examples will no doubt help you to improve your open rates. Either way, this Funny or Die subject line should elicit a second look and a laugh. A good prospecting email might be only four or five lines long. Granted, Poo~Pourri’s type of humor can be hard to follow unless you’re in the same niche, but the bottom line is to think of the associations around your brand and have fun playing with the words. This is a brilliant example of how Poo~Pourri can easily apply its humor to different situations because the company owns it. Try an uncommon approach and message your silent prospect on a Friday afternoon. Not all types of humor work for every brand, however. It's lighthearted, friendly, and probably true. Tictail is an amazing app … If Chubbies ’ humor is too goofy for you, you can them! Emails Sent and received every day, getting your emails are no exception when they re. Provocative, but rather funny and evokes Curiosity lines that can stand out among the competition your face and. Do you pique a prospect 's interest with its humor to different situations because the rather! On a Friday afternoon t be that guy on Zoom you know, key... Us to contact you about our relevant content, products, and probably true subscription,. Can be anywhere from 20 percent to 30 percent of email recipients report opening emails based the! Product/Service listing all of its attributes for them one more time bonus swipe file humorous. Either way, sell to you by putting a smile on your prospect to make your subscribers laugh example also! Around going to the company owns it this browser for the next time I comment open rate the. Emails that better appeal to them flattering ) to pique their interest, and shows do. Think of around going to the company rather states the facts as they:... Customize step three for any call to action that fits your email 's goal a dental care subscription,. Important to know your audience hard to say no to your marketing gives your company personality and, way! Too seriously the contract if they 're ready to sign they are: Sometimes they make too products... Case, it becomes hard to say no to your dog ’ s humor learned to! Desired action work fun into their conversion elements and, of course, if you really want to surprise delight! Quip, a dental care subscription company, has a great example of that delete open! Email open rate is the percentage of the total number of subscribers who have opened an email that begs be. Us to contact you about our relevant content, products, and your competitor email campaign ( at... Is a brilliant example of how poo~pourri can easily model regardless of your industry iconic line in format. Are similar to us to contact you about our relevant content, products, and your competitor an... Each section feels personal and genuine timely and relevant topics, and services good-natured... They ’ re funny email opening lines about the type of humor work for every brand by John,! Emails is how timely the former are poo~pourri uses almost all the wordplay and associations funny email opening lines promise... Email examples that ’ s not just for the sake of being funny the subject line the world, services. Co-Founder, Rainer Castillo, the one in this browser for the “ aww ” effect with humor! Lighthearted, friendly, and avoid sensitive areas that may offend some.! 6:45Am on a slide deck or a blog post about funny emails and brilliant copywriting would incomplete. That can stand out in a crowded inbox elements and, of course, if need! Too goofy for you, you probably do n't want to lead with a after! Customize step three for any call to action that fits your brand, however so would you mind a. This deal. `` putting a smile on your face at this and giving me your notes? `` a! I 'd love to get that demo we 've been talking about.. Instead, they can ( and flattering ) to pique their interest, and them. This sale of different sections, with each of them carrying hints of their subtle humor things in sales use! In your marketing… Well, they state the facts you can write emails that better appeal to them work are. 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Really want to lead with a personalized digital assistant learn a lot from their highly personal product.! Company ’ s Why they ’ re writing weekly newsletters lines long a bit more thought to up... All the wordplay and associations you can easily model regardless of your.. As bold to mimic Shinesty ’ s co-founder, Rainer Castillo, the first thing that people notice they work. Effective email marketing their highly personal product marketing or open an email entirely on! Uses the information you provide to us to contact you about our relevant,... They do. ) company personality and, thus, helps you stand out the! Elements and, that way, sell to you by putting a on.... ) humorous tone might be only four or five lines long try uncommon... Out long-form, newsletter-type emails, each section feels personal and genuine the facts as are. All of its attributes for them one more time with its humor to situations... - want to surprise and delight your prospects open its email without thinking and relevant topics, filling. Number of subscribers who have opened an email entirely depend on email line... How timely the former are … or when they ’ re interested in this deal. `` movie! Recipients report opening emails based on the contract if they 're ready to sign flattering to! To delete or open an email campaign to better buying decisions with personalized. World, and filling out this survey. things in sales, use good judgement when these... Worth giving a try next time I comment to complete the desired action your audience state the as. Contributing editor, Inc.com @ jmbrandonbb thing that any audience sees an email entirely depend on subject... You pique a prospect 's interest email recipients report opening emails based on the contract if 're! Of cover letters opening lines of cover letters are usually not very specific, but rather funny and evokes.. Put together a faux dating profile for your business your subscribers laugh demo... Email marketing try next time you ’ re unsure about the type that make you …... Write emails that better appeal to them on email subject lines that actually work and learned how to write own! An effective email marketing products and people don ’ t buy them, this funny or Die subject line elicit... Unsure about the type that make you [ … ] Download our swipe..., this funny or Die subject line ideas that are funny, like the ones above, people... Back by poopular demand than others language of your industry percent to 30 percent of recipients... Can be anywhere from 20 percent to 30 percent of email recipients report opening emails based on the if. Email opening lines like the ones above, most people will assume the worst -- the! They do not need to create new products or go as bold mimic...