We specialise in _______________ (a brief detail of the work that the company is doing). This email is just a green light to start shopping. There are a few ways you can do this. Twitter is another free channel that can be used to promote your business online—mainly if your audience is comprised of 18-24 year-olds. This is a great promotional email example. Use your subject line to clearly present your value proposition statement, but also make sure to make it friendly, intriguing and conversational. What have we learned through the differences between these two emails? Enjoy this Halloween treat. We suggest the latter since highly targeted behavioral emails consistently perform better than promotional emails. An important thing to keep in mind when designing promotional emails is email deliverability and inbox placement. Why it’s effective: The body of the email is … Be careful with special offer emails. Subject line: Announcing The 1st Unbounce Call To Action Conference! We sincerely hope that you will continue to enjoy [name of your product/service] and use it to [your product/service’s unique selling point]. When it comes to promoting a new product or service for your business, it can seem like there are endless options. But whatever method you choose, make sure you are consistent with your delivery. They’ve had to do very little to entice me to buy. By the time you get this email, you are well aware of the product and itching to get your “in”. The hero image conveys friendly, positive vibes that help reinforce the benefit that the recipient will receive from Headspace. The copy in this promotional email is all about giving, not getting. Here are a few ways that you can learn from IKEA and make your own emails more compelling: Here are four additional tips you should consider before writing your next email. No matter your business, presenting yourself as professional and competent is important. This email is used to describe and promote a particular marketing offer -- one single offer -- with a call-to-action that links to a targeted landing page made for that specific offer. Subject line: Your Social Media Report Card: Dec1 5 – Dec 21. It’s the kind of stuff that people can get annoyed with. Headspace incorporates an offer end date to introduce scarcity and prompt the recipient to take action quickly. As you can see, they structured the subject line so that it highlights all the key points of this offer. Try studying the promotional email examples sent by professionals and adapting their techniques. Both can work and we have examples of each. Subject: Special Edition. The subject line – “You have a special offer from eBay” – sounds more like a casual notification than a promotional email campaign. Provide 2-3 points about why you personally love their product or service to show them that you're already knowledgeable about it and would be able to promote it well. I will be going to implement this technique which you mentioned in your post. In this guide, we’ll look at nine categories of great promotional email examples, and give you key takeaways that will help you craft emails that will delight your recipients and drive more revenue for your business. Since July 27 I have received 35 emails from ASOS, which roughly averages out at one email every 2-3 days. Users like receiving their reports and probably feel good about the metrics. Subject line: Prep for less with the home for the holidays’ sale. This will require a clear concept of what your company stands for and what kind of image you want to create. The photos are great, the clothes and accessories look great and there are several calls to action in the body of the email. When you send a special offer, segment your audience and use personalization to ensure the offer is relevant. Please keep in mind that all comments are moderated according to our privacy policy, and all links are nofollow. Before diving into business, Syed takes time to personally thank the reader for subscribing, using phrases like “join us” and “welcome to the family” to establish this is not just a newsletter, but something bigger. Within five days of opening the account, I made two purchases. The newest Valentine’s promotional email aligns with Tod’s overall marketing communication. Thank you for your guidance! TripAdvisor does something very similar. Promotional email. This Christmas email from IKEA FAMILY is, like most of its offerings, well-designed and easy on the eye. Basically, you, the sales rep, write an email that is written as if a higher-up (e.g. Typically 70% of the people who visit your website will leave and never return, meaning all those marketing efforts to reach them have gone to waste. KISSmetrics sent this email with the sole purpose of announcing the webinar. The subject of his email simply announces the publication of a new blog post. Read our Privacy Policy. It’s the perfect time to ask them to upgrade. Seriously, go sign up for a new account to get some great ideas for your own onboarding email. In my website I used many apps to push e mails and pop ups that really is kick out visitors from my website because I don’t follow the goals that you discussed in this great article. This is useful to newbies since the software does so much. Purpose: To promote a product or service, usually to entice customers to make a purchase. Here are a few ways you can write a stellar email similar to OptinMonster’s: Offering your audience something that will be valuable to them does a few things: Since you have a product, service, or content you’ve painstakingly created for them, offering your readers something of value should be easy to achieve. This promotional email is a perfect way to engage users with the software and make them feel good about their investment. If you’ve read the blog, it sounds like Peep. First impressions are important, so it’s important your first email doesn’t put off your potential customers. The emphasis on “no commitment and no credit card” alleviates some of the anxiety around free trials. your CEO) asked you to reach out to this company specifically. Another example of a dedicated announcement email, Unbounce doesn’t waste much time getting recipients to the conference website. Walgreens knows how easily non-urgent “to-do” items can slip through the cracks and be forgotten, so they craft their subjects to encourage swift action. Check out Moo’s welcome email example to understand how they craft an excellent email experience. Everyone expects to get more emails during the holidays. Bath and Body Works sales promotion email has bright colors, pretty pictures, and bold text. This could be: a regular email newsletter from your business; texting your customers to promote a sale; sending a digital coupon to your loyal customers for a discount In addition to the solid 52% discount on the annual subscription, limited to 24 hours, you have an extra incentive: two newspapers (The Guardian and The Observer – the sister newspaper published on Sundays) at a single price. Headspace uses the email subject line to offer a clear incentive and follow up with a bold CTA to prompt action. The correction had to be made and the email was short and sweet. For those wanting more information, it’s there too, complete with a video walkthrough and an explanation of the new features. Subject line: Save on CrashPlan Gifts & Get 2 Months on Us. We’ve picked out some best practices used in this email: This example shows a different perspective on Valentine’s Day and proves you don’t have to go with the flow. Business that would benefit: Every business. And here is a business introduction email sample that can be sent to any website’s contact page: Hi [First Name] [Personalized one-liner. WPBeginner Your email newsletter is a great opportunity for you to keep your readers up-to-date on with the content you’re producing. This way, the recipient knows exactly what they can do in the email. The company sells pretty, luxurious items with attractive packaging, and their emails reflect their customer’s desire for those types of products. The important parts of this promotional email – “15% off” and “Upgrade Now” – contrast nicely with the white background. This promotional email works because it gets the customer thinking about possibilities. Supported by a clear benefit that life will be better when they join Headspace. Now let’s see how some of the pros do it. This Grammarly’s promotion uses a hands-on-deck rule and bets on a solid money-off incentive. 1. So there’s your strategy. This is an example of building the announcement into an existing newsletter. Subject line: We got this one wrong. Provide a highlight reel and explain how these posts can help your readers. If you have more to say than you have room in your email, avoid including attachments. The company sells pretty, luxurious items with attractive packaging, and their emails reflect their customer’s desire for those types of products. Peep does a great job using a conversational tone. Christmas it all about giving. IKEA doesn’t like to waste its customers’ time or overload them with information. Make it concise, catchy, and clear. Subject line: A Valentine, from you to you. Gold Foil. Powerful and useful, yes but overwhelming. Read more on this email in our post How Amazon Dominates E-Commerce With Email Marketing. Everyone is used to orientation sessions. Here are two effective, yet very different, promotional emails finely tuned to their respective audiences: The one from Bath and Body Works stands in stark contrast to the one from OptinMonster; however, they are both incredibly effective for their particular audience. Nearly all Starbucks offers are time-sensitive. But the benefits of email marketing can’t be tossed aside: Email campaigns that are designed for mobile devices are especially important -- a quality known as "responsive design." If the reader wants to find out how to say goodbye to their lackluster Facebook reach, they’re going to have to open the email. Subject line: Enjoy £15 off every £60 spent. Because it works. Hi Rameez, we’re so happy that you found the post useful. The main messages the company wants to get across are there front and center: the purpose of the promotion, the sale they’re advertising, and the prices they believe their customers want to see. It’s a great indicator of future behavior. New job, new school, new software … you need to get oriented. Quora lets their users generate subject lines for their emails. Show customer reviews and ratings to build trust with recipients and bring them closer to a purchase decision. Email is the undisputed king of B2B marketing. There are no images, no distracting commentary, and no fluff. A direct business promotion letter is what you need to do to promote the business and reach out to the potential clients. So this promotional email from Divvy inviting new users to orientation is not only useful, it’s expected. You know, that space where you aren’t really sure if the email you’re sending will end up in the inbox or a spam folder. RafflePress. The further narrative gives you a few serious reasons to start meditating. Trust. Can you concisely and clearly communicate value? We don’t like to miss out, so we want to do something while we have the chance. In the example above, Walgreens speaks to the bargain hunter in each of us by offering a 20% coupon. Us, too. Special offers are often seasonal and CrashPlan did something interesting with this holiday email. Keeping this promise helps to establish trust and shows Syed’s readers what they’re getting from the relationship right from the start. Used correctly, it can be an effective and inexpensive way to drive sales and leads, grow brand engagement, increase customer loyalty, promote events, grow your fanbase and conduct research. Without a limited time offer, recipients may decide to leave the purchase until later, and some will likely forget about it completely. Be sure to spend time segmenting your lists before you hit send on an invitation. . Recipients see the call to action before they even see the metrics. If you’re concerned about your emails going into recipients’ spam boxes, check out our tips on the reasons why emails end up in spam, and how to stop that from happening. With so many different ways to promote your business nowadays, it can be difficult to identify which ones work and are worth putting time and money into. I wanted to let you know about our powerful Exit Intent® technology that converts abandoning website visitors into email subscribers and customers. I don’t know why my email going into SPAM folder particular in Gmail platform. Onboarding emails are designed to drive engagement. Unleash the power of OptinMonster on your website today! No doubt the email copy played a part, but so did the industry, the product, the price point, the location, and dozens of other factors. The story builds your interest before sealing the deal with a call to action. This promotional email is loaded with eye candy. The problem with click-bait is that the headline oversells the content, leaving the reader disappointed. AB test your promotions to optimize your promotional emails and increase conversions. This eases customer anxieties about whether the brand is reputable and can be trusted. Tod’s newest promotional email is definitely something to see. But before you run off to write your next email masterpiece, we want to hear from you. Practical tips to boost your site conversions. Space NK uses everything from a money-off incentive, scarcity – ‘Limited time only’, social proof to personalization. When Buffer first added feeds to their app, users were upset because they could only add one. Using Syed’s first name adds a personal touch to the email that helps it sound less like it comes from an entity and more like it comes from a colleague. And he announced that effective immodestly, users could add up to 15 feeds. Email marketing; Blog posts; Events (virtual and in-person) Upgrades; Trade-ins; Customer reviews; Social media posts; Facebook ads So let’s give it a whirl. By going digital, you’ll avoid printing, paper, envelopes, mail handling, and postage costs. Most 500px users are familiar with “Plus” and “Awesome” accounts. 7 Best WordPress LMS Plugins to Build a Killer Online Course, 9 Best Website Builders For Small Business Compared (Pros and Cons), 16 Clever FOMO Marketing Examples to Boost Your Sales, 4 Best Mailchimp Alternatives to Crush Email Marketing in 2021, Using your personal name, if it’s appropriate for your particular company, can add a personal touch to your emails, Offer value to your customer early and often, showing the benefit they can expect to receive from this new relationship, Encourages them to purchase/interact with your products, services, or website, Don’t simply try to sell; instead, share free content you’ve produced, Explain how your content will benefit your reader by solving a need, Offer your reader valuable coupons or discounts, Present a problem the email seeks to solve, Lead with the value you are offering your reader, Concisely state the value of your content in the subject, Have a strong concept of the image you want to present for your company, Know that just because something works for one company, doesn’t mean it will work for yours, Guide your promotional email decisions by what you’ve established are the expectations for your brand, Be consistent so you don’t alienate your audience, Make sure the points you most want to drive home are emphasized so they stand out from the rest of the email, Break emails up with pictures, specific sections, or paragraph breaks to keep the email looking clean and easy to manage, Tempt your viewer to click through by keeping some information on your site and not in the email, Make your call-to-action links and buttons clear and easy to find. And TODAY ONLY in the subject line creates a sense of urgency to encourage recipients to take action and open the email now. It was still better than before, just not as good as people hoped. Sometimes a less conventional approach can be more engaging. When you send a special offer, make sure you segment your lists first. Here are some take home points that can help you create an email that meshes well with your audience: Many readers skim emails looking for interesting and relevant information. “Most clickbait is disappointing because it’s a promise of value that isn’t met – the payoff isn’t nearly as good as what the reader imagines… BuzzFeed headlines pay off particularly well because they actually make fairly small promises and then overdeliver.” – Nilay Patel (Editor-in-chief, The Verge), Read the full post: Why BuzzFeed Doesn’t Do Clickbait. All of Tod’s campaigns are stylish and consistent. No credit card details required, many elements that make your offer complete, personalize their emails with relevant product recommendations, Create a free account and build your promotional email campaign in Vero, How Amazon Dominates E-Commerce With Email Marketing, How to use reward emails to boost your rewards program, Free trial emails 101: What you need to know, Post-purchase emails 101: What you need to know, 49% of customers said they would like to receive promotional emails from their favorite retails brands on a weekly basis (, Nearly 80% of retail professionals indicate that email marketing is one of the greatest drivers of customer acquisition and retention (, For every $1 you spend on email marketing, you can expect an average return of $44 (, Intriguing subject line; it’s playful and conversational, Strong, beautiful imagery looks grotesque and hilarious, Clear CTA, implies action and the benefit at the same time. Join 1,000,000+ who get more subscribers and customers with the power of OptinMonster. Upgrade emails exist in many forms. He doesn’t want anything distracting the reader from the task at hand: clicking that link. But taking on email marketing for the first time is easier said than done. Conclusion. The subject line gives just enough information to pique the audience’s interest without giving away the whole story. Save my name, email, and website in this browser for the next time I comment. You don’t want to send a discount code to someone who just paid full price yesterday. Save money and some trees! Why is there so much click-bait out there? Subject line: Our biggest sale of the year. This email was just a catalyst. Call-to-action buttons instruct the reader to click through for more information. It’s important to ask yourself what you want your audience to feel and think when they think of your brand. 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